Tuesday, November 10, 2009

Kerala Gem & Jewellery Show 2009

Kerala Gem & Jewellery Show 2009, the second edition of the incredibly well received B2B jewellery exhibition, offering a mine of golden business opportunities will be held from 21st to 23rd of November 2009 at Le Meridien, Cochin.
KGJS has started in 2008 identifying the long felt need in the state of Kerala to bring the retail trade closer to the manufacturers.

It is conceived as an ideal platform for jewellery manufacturers, retailers, artisans, and exporters to interact, network, source the latest designs and enhance their knowledge and further their business prospects.

KGJS 2008 has received an overwhelming response with more than 125 exhibitors and 5000 quality trade visitors from every district of Kerala and other regions of southern states. The exhibition was successful in giving big exposure to the state’s jewellery manufacturers and craftsmen and boosted the brand equity of Kerala. Going by the response, both exhibitors and visitors have immensely benefited by the show.

This year, over 175 exhibitors from India and abroad will showcase their latest designs and products. There will be 3 air-conditioned halls with exclusive pavilion for gold and diamond jewellery manufacturers. Another feature makes the show more impressive is the carefully chosen dates. It’s an ideal time to replenish new jewellery stocks for the Christmas, New Year and wedding season.

Kerala- the golden coast of jewellery business

Kerala, known for its penchant for gold since the days of royal rule, is turning out to be one of the hottest destinations in the country for jewellery trade. The state has the distinction of consuming 20% of India’s gold. There are over 10,000 jewellery retail outlets with well maintained stock and wide variety of ornaments here. Showrooms are comparatively huge in size and multi-chain outlets like Alukkas, Malabar Gold, Bhima etc. have presence even in hinterland towns.

Kerala in these days, with its high purchasing power and unmatched admiration for the glittering metal, emerged as a golden coast for the business. Jewellery retailers from Mumbai, Gujarat, Jaipur, Coimbatore etc. are flocking to Kerala to tap the lucrative market. Trissur is one of the largest jewellery hubs in South India and has around 3,000 large and medium size manufacturers. Around 40,000 artisans employed in the trade in Kerala. The most encouraging fact is that the global recession has not affected the industry here, and about 650 kg of gold is being traded daily in the market.